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  Complete Search Engine Optimization Campaign
 
     
 
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  1. Search Engine Optimization Methodology



Natural Search Engine Optimization Methodology

Research and Analysis

Keyword Phrase Research
Using proprietary search engine analysis tools; Dimensional Doorways will work with you to develop the ideal set of keyword phrases for promoting your website. Dimensional Doorways examines the content and business model of your website and cross-references that against the most relevant search terms used by web searchers.
Baseline Search Engine Traffic Report
Using your web traffic software reports Dimensional Doorways will analyze your current natural search engine traffic statistics

Baseline Search Engine Ranking Report

Using your approved keywords we will run an extensive search engine ranking report detailing your website ranking positions among the top  search engines (accounting for 98% of all search engine traffic).
Competitive Analysis Report
Dimensional Doorways will use approved keywords to run similar search engine ranking reports against your top 3-5 competitors.
Pages Indexed Report
Dimensional Doorways will determine and report to you the number of pages on your website found within the major search engine databases. These databases include Google, Yahoo, MSN and Ask Jeeves. These databases power the major search engines like AOL, Altavista, AllTheWeb, and more. This information is vital to understanding which sections of your site are being indexed by various search engine spiders.

Natural Search Engine Optimization

Overview
Using our research and analysis Dimensional Doorways will create optimization suggestions for key pages within your website.
Optimization Elements
After careful selection of relevant keyword and keyword phrases per page, Dimensional Doorways constructs search engine friendly HTML code, including page unique Titles, META Descriptions, ALT Tags, and Navigation and Link Structures which include:

  • Examination of internal linking structure including the selection of link names and titles.
  • Proper site navigation including linking strategies such as addition or modification of a site map.
  • File and page name structuring.
Content Generation

One of the most important aspects of Search Engine optimization is to have the appropriate content that the search engines require for a top ranking. Dimensional Doorways has a team of Search Engine copywriters, expert in writing content that will generate top rankings. Our services include:

  • Writing additional content if needed for your web pages
  • Generating articles and press releases as needed to boost your rankings

In addition Dimensional Doorways will closely examine web page body content, and will utilize its copywriting team to create “smart” website copy that will appeal both to the your consumer and the search engines.

Link Popularity and Link Network Quality Consulting

Internal Linking
Many times company’s internal website networks make up some of the best link acquisition potential. With Your help, Dimensional Doorways will help outline various link opportunities, which could greatly increase the overall rankings of your website.
Partner Linking
Web partners, service providers, yours, and other web properties all have the ability to link to you. Dimensional Doorways will work with you to determine which sites these are, and will help make contact with these firms through either phone or email.

Post Implementation Reporting

Rankings
Once a portion of Dimensional Doorways’ suggestions have been implemented on your site we will begin the reporting process. As ranking reports begin they will continue to run on a monthly basis from the day of the month when the process began.

Traffic

Dimensional Doorways will monitor traffic trends monthly beginning on the signature date of this SOW. Specifically, Dimensional Doorways will be monitoring total search engine traffic and individual search engine referrers for your keywords Dimensional Doorways will report to you these numbers on a regular basis.

Executive Summary

Dimensional Doorways will compare baseline measurements of traffic and rankings to post implementations reports report to create the Executive Summary. This document will clearly outline search engine traffic trends, keyword trends, ranking trends, and indexing trends in both numerical and chart format. This document will clearly communicate the results of the Natural Search Engine Optimization strategy.

Account Management

Your will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with the Client.com team to ensure all timelines are met and all deliverables are created.

 
     
     
     
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